When first opening the packaging, the key is to RELAX! Exactly as it says in the directions enclosed. The mattress appears to be very flat, and not nearly 10 inches, when first removed from the box, but in the instructions it says to relax and give the mattress 48 hours to expand. True to word, the mattress expanded to the full size I expected it to be within an hour or two. If you like memory foam, you will love this.
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